A Powerful Pairing: Social and Mobile
History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...
View ArticleOf Transit Maps, Mobile Technology and Mobile Marketing Etiquette
What mobile technology — devices, applications, the mobile web — affords marketers are a unique set of capabilities that can move your relationship with customers and prospects from the occasional to...
View ArticleUsing Analytics to Power Mobile and Social Marketing
It’s a complex world out there for any digital marketing team. Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to...
View ArticleMaking Content Marketing Work
Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated...
View ArticleIn the Era of Multichannel Marketing, Leaven the Data with Some Empathy
A word-of-the-day post. Pray tell, Mike, you’re saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now, what with consumers rapidly...
View ArticleSeeking Out the Cool in Digital Marketing
Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness...
View ArticleBefore We Lose the Thread Completely . . . Convenience, Clarity Certainty
Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects. We moved to embrace Apple’s...
View ArticleSummer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a...
Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying something like, “Yeah, I did buy a...
View ArticleThe Future and You the Digital Marketer
Smarter people than me — like Niels Bohr — have noted how devilishly difficult it is to predict the future. Five years ago, would any of us would have envisioned consumers spending more time with...
View ArticleSeeking Out the Cool in Digital Marketing
Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness...
View ArticleBefore We Lose the Thread Completely . . . Convenience, Clarity Certainty
Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects. We moved to embrace Apple’s...
View ArticleSummer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a...
Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying something like, “Yeah, I did buy a...
View ArticleThe Future and You the Digital Marketer
Smarter people than me — like Niels Bohr — have noted how devilishly difficult it is to predict the future. Five years ago, would any of us would have envisioned consumers spending more time with...
View ArticleSuit Up for the Gartner Marketing Conference to See How an NBA Team Creates...
NBA basketball games – good NBA basketball games – always have a dynamic ebb and flow of athleticism and coaching strategy with the fans amplifying the narrative of the game just like a great movie...
View ArticleMaster Scannable Marketing to Link with Customers Online and Offline
A canonical trope of certain genres of Science Fiction and Fantasy novels deals with a character’s ability to move between the mortal world and a parallel world (in Fantasy it’s sometimes referred to...
View ArticlePush-notification Overload? It’s a Technique Not a Strategy
Here’s your official warning, mobile marketers, about a pending problem: it’s looking like overeager mobile marketers (read lacking in the discipline that comes with using granular mobile marketing...
View ArticleRedesigning Your Website? Think WWMCW
Just as a Supreme Court justice once said about defining obscenity (“I know it when I see it…”), we know when we hit a website that was driven by marketers and designers with little regard for what...
View ArticleDon’t Succumb to AI Fatigue
If you’re like me, you, as a marketer, might be suffering from AIFS — artificial intelligence fatigue syndrome. Here’s what led to my self-diagnosis. Recently, a friend of mine who is into “film” (he...
View ArticleMessaging as Channel and Metaphor
Are you a multichannel marketer struggling to connect with customers or prospects at the right moments to get them to engage or re-engage with you? One word for you: messaging. Connecting with...
View ArticleLocation Data Alert – Can Blockchain Enable More Transparency?
Location data collected and utilized by so many of our favorite apps enables a bevy of convenience. Like getting accurate estimates of our commute time or being able to precisely track a run or bicycle...
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