Fight Mobile Strategy Inertia!
Let’s see, nearly 40% of U.S consumers Gartner surveyed earlier this year say they prefer to shop and buy online via their mobile phone across a number of categories. (Detail here, Gartner subscription...
View ArticleJohnny Cash Started Walking the Line in the ’50s — 2020 Is the Year Marketers...
Hey marketers, you scraped through another year! Well done. Throughout 2019, you probably spent a bunch of time stressing over whether you needed a customer data platform (CDP) to manage your...
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How Marketing Leaders Should Use Mobile in Uncertain Times
Customer mobility (how they use mobile devices to link online and offline experiences) offers us some useful capabilities to help your clients during this extraordinary time. But we need to take care...
View ArticleFacebook, Polarized Content and Advertisers: Don’t Wait for Regulators
You know when a trend in digital media — or news for that matter — hits an inflection point. It’s when a publication runs a headline that says something like ” Why This XYZ is Different.” This week’s...
View ArticleMake Martech Investments for an Imperfect World
(Warning: Slightly discursive introduction – but I have a point!) The original Grateful Dead were known for sometimes having interminably long spaces between songs where band members would fiddle with...
View ArticlePOCs: They’re Not Just for Buying New Stuff
Stop me if you’ve heard this before: “If you can’t measure it, you can’t improve it.” Peter Drucker said that. For the past decade or so, marketing leaders have focused measuring the effectiveness of...
View ArticleA Connected Mobile Strategy Delivers Customer Agency
The impressive ubiquity of the smartphone is driven by how utterly indispensable the device is to modern life. Which is not to say that there aren’t negative aspects in our modern relationships with...
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